During the summer sunset, the glare of the sun reflects to the front of the Palazzo Toscani and shows the charm of this palace, telling the passion and love that Giulio and Francesca Schiaretti devoted in turning this nice building into the ancient glory.
They maintained the colours’ refinement and finishings, the elegant taste in preserving the big stairs, the sumptuous passages and the spirit of the age, in the past used to store wine, preserves and our typical salumi, today it has became the fitness room, with modern machines. We would like tell you the extraordinary story, both human and entrepreneurial one of Paolo Baratta, the person who decided to build this palace as his general headquarter in Parma. On the ground floor there were the offices, on the first floor the apartment and in the basement the cellar-storehouse.
Who was Paolo Baratta?
He was born in Parma in 1876, he was concerned with Parmigiano – Reggiano cheese seasoning, but in 1917 he started producing also tomato concentrates. He was one of the firsts entrepreneurs in Parma who founded a company in Battipaglia, in the south of Italy. He was the person who introduced the tinplate to export the canned products. Unfortunately his success ended in 1943, when a terrible bombing destroyed the Battipaglia plant. He succeeded in turning his activities into tobacco growing and drying process, which during that period had a great success.
In 1974 Paolo Baratta decided to sell the historic palace to Salvatore Robuschi, who gave it to his wife Livia Toscani. Salvatore Robuschi, a famous entrepreneur of Parma, in the early 2000s bequeathed Palazzo Toscani to his grandchildren Francesca and Michele, who brought it to the ancient glory, together with Giulio Schiaretti.
Today Palazzo Toscani with its elegant front, gives a great value to the main street, which leads to the heart of Parma. The Palazzo Toscani Residence offers 19 beautiful apartments of different type, with luxury furnishings, a very comfortable place for short and medium stays in Parma, thanks also to the cooperation with INC HOTELS GROUP, a famous hotel group of Parma.
Guests are really welcome, Palazzo Toscani Residence offers an excellent cleaning service, fresh linen, assistance, free of charge access to the fitness room and parking space very close to the most important monuments of the town. Today Paolo Baratta and Salvatore Robuschi would be happy and proud to know that the old charm has overcome the time and is still shining the elegant and laborious Parma.